The comics distributor Diamond is seeking bankruptcy protection.

The largest distributor of English language comics in the world is divesting its assets and reducing the scale of its operations in a bid to stay afloat.

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Diamond Comics Distributors, a major player in the distribution of graphic novels to brick-and-mortar stores, is seeking bankruptcy protection and reducing its operations as the industry prepares for a fresh set of economic difficulties.

In a letter sent to comics retailers and publishers today, Diamond president Chuck Parker announced that the company has filed for Chapter 11 Bankruptcy and plans to sell off its Alliance Game Distributors arm to Universal in order to “protect the most vital aspects of our business.”

Parker stated, “This choice was not taken without serious consideration, and I realize that hearing this news may be just as hard for you as it is for me to convey it. The Diamond leadership team and I have put in a tremendous effort to prevent this situation, but the financial difficulties we are encountering have left us with no alternative.”

Founded in 1982 by Stephen A. Geppi (who still serves as CEO), Diamond became a heavyweight in the comics business by securing a number of exclusive distribution agreements with various publishing houses like DC, Marvel, and Image. For decades, Diamond — which also publishes its Previews magazine showcasing upcoming titles — was instrumental in bringing comics to market and played a huge role in determining a book’s success because of how Previews influenced retailer orders.

News about Diamond’s bankruptcy comes weeks after the company suddenly shuttered its flagship fulfillment center in Plattsburgh, NY, which the company’s VP of retailer services Chris Powell described as a necessary step to address longstanding operational issues that made its distribution process unsustainable.

“Preferably, we would have developed and tested changes while maintaining our usual operations at Plattsburgh,” Powell stated. “Since that is no longer feasible, we are required to implement changes and trial them using real data and shipments, all while aiming to reduce the effect on retailers.”

In recent years, many of Diamond’s bigger name publishing partners have dropped them as the company failed to meet expected delivery deadlines to retailers, which left stores struggling to meet customer demand. Given the tough time Diamond has been having as of late, the announcement that it’s filing for bankruptcy isn’t entirely surprising. It sounds like the company’s leadership very much wants to stay in the comics game as long as possible, but as it stands now, it seems like all Diamond can really do is to staunch the bleeding as much as it can.