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Attention shoppers: prepare for significant updates coming to Walmart locations throughout New Jersey and Pennsylvania.
Walmart believes they hold a significant position in the market. To be frank, you might not share that same opinion.
The chain announced on Monday that they are "excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer."
What on earth does that signify?
In simple terms, they are launching a new logo along with several additional features.
To explore the changes they have in store, let's take a trip back to the 1990s — specifically, 1991, when Walmart launched its inaugural store in New Jersey, located in Turnersville, Gloucester County. Here's the logo they utilized during that time:
It showcased large bold letters with a star (or occasionally a dash) at the center.
About 20 years ago (holy cow, 2005 is 20 years ago!), they launched their softer-looking logo, with lower-case letters, and the star/hyphen was replaced with a more modern-looking one (more on that in a second)...
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As of yesterday, this is officially their new logo:
If you believe it appears unchanged, you're not alone in that sentiment. It really seems like someone at Walmart splurged a significant amount just to switch the font from regular to bold. The star change is quite similar as well.
By the way, regarding that yellow star emblem, it turns out it's not a star in the traditional sense.
I discovered something interesting yesterday: it's referred to as "the spark." This spark "radiates the energy of Walmart and serves as a guiding light for customers navigating every aspect of the Walmart experience."
Keep this in mind the next time you find yourself in line behind someone who’s shopping in their pajamas.
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Walmart has announced that their updated logo and branding will debut on their website later this month, with plans to gradually introduce the new look in stores throughout our region and nationwide. This rebranding effort will feature fresh vests for employees and, for loyal Walmart enthusiasts, a selection of new merchandise available for purchase.
I may not be a marketing guru or a graphic design whiz, but let's face it -- that looks like an immense amount of effort for a modification that hardly anyone will even see.
Will you really invest additional time and money at Walmart simply because their font and logo are undergoing a subtle change? Probably not.
It's noteworthy that they continue to display their name on their buildings, in contrast to Target, which has opted to feature only their logo.
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By the way, Target boasts one of the most iconic logos in North America. A survey conducted in 2003 revealed that 96% of individuals are aware of what the bullseye symbolizes.
Nonetheless, take into account these details from Walmart...
- Walmart employs approximately 2.1 million associates worldwide
- Their fiscal year 2024 revenue was $648 billion
- Globally, 255 million people shop at their stores or buy things from their website every week
Given those kinds of figures, I guess you can pursue any endeavor you desire...
Here’s the Meaning Behind Each Walmart Emergency Color Code
Certain Walmart intercom codes utilize a color-coding system. Each color corresponds to a specific event or circumstance happening within the store.
The importance of these color-coded alerts can vary from moderately serious events to potentially dangerous, life-threatening circumstances. It is essential for Walmart employees to grasp the meanings behind these codes. This knowledge enables them to quickly implement the necessary safety measures whenever the situation demands.
It’s our hope that you’ll never encounter these codes being called out at Walmart. However, if you happen to hear them, you’ll be informed about their meanings and know how to respond appropriately.