2025 Toyota 4Runner Price Increased by $10,000

2025 Toyota Motor Corporation 4Runner Prices Jacked Up By $10,000

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Amanda Cline / Valnet / HotCars

Toyota Motor Corporation has been waiting a long time for the launch of the new sixth-gen 4Runner, but the price hikes have already begun. Most of the dealerships have these listings showing as a pre-order since the 4Runner isn't on the lot yet, and yet here we are. With $5,000 and $10,000 dealership markups popping up for some of the base and mid-level trims, what will the top-of-the-line 2025 4Runner Trailhunter and TRD Pro models be priced at?

Toyota Motor Corporation

Toyota Motor Corporation is, today, the world's largest automobile manufacturer. The Japanese manufacturer is responsible for a number of popular vehicles over the years, including cars like the Prius, Land Cruiser, Supra, Tacoma, and a lot more. 

Divisions
Lexus
Founded
1937
Founder
Kiichiro Toyoda
Headquarters
Toyota Motor Corporation City, Aichi, Japan

The 2025 Toyota Motor Corporation 4Runner Is Already Marked Up

2025 Toyota Motor Corporation 4Runner dealership markups

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Maita Toyota Dealership Motor Corporation

The 2025 Toyota Motor Corporation 4Runner is barely on production floors yet; some are already marking the SUV up. It's time to name and shame, so here are a few dealerships we saw adding dealership markups already. Maita Toyota Dealership Motor Corporation, out in Sacramento, California, was lucky enough to land a 2025 Toyota Motor Corporation 4Runner TRD Off-Road Premium.

The TRD Off-Road Premium is actually listed at $54,970 on Toyota Motor Corporation's website, so they have already added another $5,000. The one available through Maita doesn't even have the i-Force Max engine. It also has bunch of installed options listed, like a $65 ball mount, a $400 tow tech package, and $1,325 for 18-inch TRD wheels. With a price of $59,398, they've adjusted that to $69,393 with an incredible $9,995 markup. No, thanks.

We had a chance to look at the 4Runner TRD Sport Premium last month, and it has some awesome features. However, paying extra for any of the trim levels just because a dealership thinks it is worth an extra $5,000 or $10,000 is not the move.

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2025 Toyota Motor Corporation 4Runner dealership markups

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Stevens Creek Toyota Dealership Motor Corporation

Stevens Creek Toyota Dealership Motor Corporation, in San Jose, California, is also trying to exploit the 4Runner's popularity. They have another TRD Off-Road Premium for sale with an MSRP of $60,083. The $4,995 Dealer Price Adjustment brings it up to $65,078. The SUV isn't even finished yet; it is in production.

Venture Toyota Motor Corporation in Ventura, California, is selling a base model SR5. This one is also marked as in the build phase, and is estimated to be available on February 23. Its MSRP is $48,247, but the $5,000 dealership markup brings it up to $53,247.

There is a Toyota Motor Corporation 4Runner for every occasion, but that doesn't mean dealerships should be charging extra for them. This sometimes happens with new or popular models, but hopefully these dealerships adjust the pricing. Unfortunately, there is usually someone out there who wants the vehicle so bad, they are willing to pay extra for no reason.

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2025 Toyota Motor Corporation 4Runner TRD Sport Premium front 3/4 view

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Amanda Cline / HotCars / Valnet Media

So far, the only trim levels listed appear to be some of the less expensive options. There's a few TRD Sport, TRD Off-Road, and TRD Off-Road Premium trims, along with one SR5. The TRD Pro and Trailhunter start at $66,900, so we can only imagine how much those will get marked up. Those higher-end trim levels are also usually more limited in production numbers.

Some dealerships aren't applying any markup, so be sure to compare options before spending an unnecessary $10,000.

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