Crash Champions Selected as Repair Partner for Sony Honda Mobility's Upcoming Electric Sedan

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At CES 2025, Sony Honda Mobility unveiled the AFEELA 1 Signature.

Sony Honda Mobility's newly launched brand, AFEELA, is set to start selling its inaugural vehicle, the AFEELA 1, to customers in California later this year.

Sony Honda Mobility of America Inc. (SHMA) announced a partnership with Crash Champions, one of the largest networks of automotive collision repair centers in the U.S., to deliver maintenance and repair services for its mobility brand, AFEELA.

Announced at CES 2025, the collaboration establishes Crash Champions as the sole provider of all-encompassing repair and maintenance services for AFEELA vehicles. This initiative taps into their broad network of I-CAR Gold Class collision repair centers. The goal is to offer AFEELA owners a seamless, one-stop service experience via a specialized mobile application.

“We are delighted to offer safe, high-quality, and convenient vehicle maintenance and repair services through our partnership with Crash Champions,” said Shugo Yamaguchi, president and CEO of Sony Honda Mobility of America Inc. “Sony Honda Mobility is committed to building a robust service structure and a new customer experience by establishing a value chain with various partners to ensure that our customers can use AFEELA with peace of mind.”

AFEELA customers will now have the opportunity to utilize authorized Crash Champions locations for a variety of auto care services, such as routine maintenance, vehicle repairs, and collision repairs. The integration of a mobile app as part of this partnership will significantly improve convenience, allowing customers to schedule appointments, access personalized services, and make payments effortlessly from their devices.

“This is a tremendous opportunity for both companies -- organizations that pride themselves on operational excellence, outstanding customer service and putting people first,” said Matt Ebert, founder and CEO of Crash Champions. “We could not be more pleased to begin working together.”

This groundbreaking collaboration aligns with the introduction of the AFEELA brand in California, marking its launch in the United States.
After exhibiting a prototype at CES 2024, SHMA showcased the AFEELA 1 Signature, a four-door sedan, to visitors at this year’s CES.

AFEELA 1 is set to be manufactured at a Honda facility located in Ohio. Sales for customers in California are slated to start this year, with deliveries anticipated to commence in 2026.

AFEELA 1 will be offered in two different trims, with starting prices of $89,900 for the Origin model and $102,900 for the Signature model. These prices come with a complimentary three-year subscription that covers specific functionalities and features.

Online reservations through the AFEELA website are now open with a fully refundable reservation fee of $200.