Which tire brand is the top choice? With the New Year upon us, it might be the perfect time to swap out your old tires. But which brand should you opt for when making the replacement?

The social media manager of Fort Wayne, Ind.-based Evans Toyota (@evanstoyota) decided to ask the dealership’s mechanics what their preferred brand was. And they had opinions.

The video, posted by Evan back in August of 2024, currently has over 70,700 views and counting.

What did the technicians mention?

“The interviewer in the video poses the question, ‘Which tire brand do you prefer the most?’”

The first mechanic picks the American-made Goodyear. “I like their Duratracs,” he explains.

The second mechanic selects the Japanese brand Falken. The next mechanic opts for Goodyear once more, while the subsequent one goes with another Japanese brand, Yokohama.

The fifth Evans employee opts for a dark horse choice: B.F Goodrich. Originally an American tire company, it was sold in 1990 to French tire giant Michelin.

"He shares that his grandfather spent five decades working at B.F. Goodrich."

In the end, the final mechanic interviewed chose Goodyear, significantly surpassing Evans' top choice for the best tire brand.

However, do the specialists concur with their selection?

The top brands

Consumer Reports had a differing opinion from the Evans team, as none of the brands listed were included in their recommendations.

According to Consumer Reports’ YouTube channel, Michelin and Continental were recognized as the top tire brands for the year 2025.

Michelin's Defender 2 has been recognized as the top tire for cars and mid-sized SUVs, whereas the Terrain Contact H/T from German manufacturer Continental was awarded the title of best all-season tire for trucks.

Tire Easy.com also gave first place to Michelin. However, it put Goodyear in second place.

"Goodyear has established itself as a top tire brand, renowned for its exceptional grip and remarkably responsive handling," it states.

Unfortunately, Cartalk was not as impressed. Like Consumer Reports, its calculated ratings found that Michelin and Continental were the first and second best, respectively.

Yokohama secured the fourth position, closely followed by Goodyear, which ranked fifth.

Torii Jackson, the social media creator at Evans Toyota, shared with the Daily Dot, “As a Toyota dealership, we enjoy sharing our insights and viewpoints with the public. We might stir the pot a bit, but that adds to the excitement. This video, along with several others, was created to showcase our unique personalities to our customers!”

@evanstoyota What about yours? . . . . . #askingmechanics #tire #cartok #carnote #car #cars #tirebrands #whatsyourfavoritetirebrand #goodtires #goodyear #bfgoodrich #yokohama #toyota #mechanic #mechanics #grwm #replying ♬ original sound – Evans Toyota

Opinions on tire brands among consumers.

As expected, the audience watching the video had plenty of thoughts to share, and they voiced their opinions in the comments section.

In my view, Cooper and Goodyear offer great value for the cost; I haven't experienced any issues with them so far," expressed Khaoscats (@khaoscats).

A viewer commented succinctly, “The only correct answer is Yokohama.”

Another person commented, "Goodyear tires are honestly the worst among the major brands; if you're not on a tight budget, stick with Michelin or Bridgestone."

"Someone quipped, 'Goodyears are only good for one year!'"

One viewer wholeheartedly supported the experts by saying, “I believe Michelin is the top tire brand in the automotive industry since Michelin tires provide a smooth ride on the road.”

The Daily Dot also contacted Goodyear through its website to request a statement.