"I traded in my BMW for this new Buick," says a woman who claims that her $380 monthly car payment makes this vehicle the ultimate 'it car' for women. She then highlights a standout feature that caught her attention.

"Hold on a second... is that really a BUICK? It resembles a MERCEDES!"

Buick Steering Wheel(l) Buick Dealer Sign(c) Woman smiling showing off her nails(r)

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@thekyana.nicole/TikTok Tada Pictures/ShutterStock (Licensed)

A woman has taken TikTok by storm after revealing the fantastic deal she scored on her newly bought Buick, even after she added her own feminine touch to it. 

Kyana Nicole (@thekyana.nicole), a home and lifestyle blogger, said that she recently bought the new car. She added, too, that her monthly payment is less than the nation’s average—which ranges between $500 and $700—even though she opted for extraneous features. 

For instance, Nicole said her vehicle has “pretty pink lights, a heated steering wheel, and a garnet interior.” Despite this, Nicole said she only pays $380 each month.

Nicole suggested the payment was well worth it, in part, because this was her dream car.

“Baddies drive Buicks,” Nicole wrote in the accompanying text overlay of her TikTok video. As of Sunday, Nicole’s video amassed more than 1.4 million views.

Could these be the latest 'it girl' vehicles?

Nicole might have been onto something: Buicks have a strong appeal among women. Naturally, everyone should feel free to purchase them, regardless of gender.

According to S&P Global, Buick and Toyota models are extremely popular among women.

“Among the top 25 brands in the United States, Buick ranked highest in 2022 of women’s share of brand, at 55% of personal new vehicle registrations,” a 2023 blog post from S&P Global read. Buick, the site said, was followed by Mitsubishi, Mini, Lexus, Infiniti, Mazda, and Kia.

S&P said there are benefits to making cars perceived as being “made for women.” For one thing, in the U.S. alone, women make up more than half of the population. Plus, according to S&P, women tend to be more brand-loyal than men.

Buicks, in particular, might be viewed as girlier because it is one of the few cars from General Motors (GM) that has made a concerted effort to reach out to women drivers. 

“The majority of the OEMs [original equipment manufacturer] now have a minority dealer organization, but GM takes it a step further: They have a Women’s Retail Network,” said Marc Bland, the chief diversity officer for S&P Global Mobility.

@thekyana.nicole baddies drive Buicks 💅🏾✨ #newcar #cartok #carsoftiktok #imjustagirl #buick #buickenvision #redinterior #carasmr #cars #car #cartour #suv @Buick ♬ original sound – 𝐋𝐞𝐚𝐧𝐧𝐞 𝐀𝐛𝐝𝐚𝐥𝐥𝐚𝐡

Drivers appear enthusiastic about acquiring comparable Buicks. 

In the comment section of Nicole's video, several Buick enthusiasts expressed their excitement and satisfaction with their recent purchases. 

“Yes, gave up my BMW and came over to the Buick Envista all black and she’s [great],” one user said, using a string of fire emoji to show her excitement. As for monthly payments, the second Buick driver said she’s charged $328 per month.

"Those new Buicks are top-notch, I don't care what anyone says," another person chimed in. 

“Just a few days ago, I received my brand new Buick Envision Sport Touring, featuring a stunning red exterior and a garnet interior, just like yours! I’m absolutely in love with it!” exclaimed a third viewer. 

Many were astonished by the apparent improvements that Buick has made.

“Hold on a second… is that really a BUICK? IT RESEMBLES A MERCEDES,” exclaimed one woman.

“Hold up… This is a Buick?” another asked. “It’s nice!!”

Many commenters expressed their astonishment at how low Nicole's monthly car payment was. 

“$380 is a great deal!!! Well done,” commented one viewer.

"One commenter remarked, '$380 is quite impressive.'"

"Girl, that's an awesome payment for," another chimed in.

In response to the comment, Nicole exclaimed, “Buick really got the job done!!!”

The Daily Dot has contacted Nicole through a comment on TikTok and has sent an email to Buick.