The beginning of a new year offers leaders a chance to reflect thoroughly. This is especially important for nonprofits, as assessing the organization's accomplishments and shortcomings from the past year is essential for making necessary changes that enhance the likelihood of success in the year ahead.
Below, 20 Forbes Nonprofit Council members each share one lesson they’ve learned working in the nonprofit sector over the last year. Read on to learn more about how these lessons will impact their work going forward in 2025.
1. Understand the Importance of Flexibility and Strength
One important lesson has been the value of adaptability and resilience. Nonprofits operate in dynamic environments with limited resources. Adaptability enhances effectiveness and prepares one to navigate through future uncertainties, leading to greater sustainability and impact to one's mission. - Sattie Persaud, World Heritage Cultural Center (WHCC)
2. Stay Committed to Your Purpose
A nonprofit leader must be true to their mission. It can seem easy to chase after the newest issues or take on the priorities of funders, but our supporters lose sight of who we truly are and what we stand for when we do that. We must constantly focus on mission, making clear that no one is doing what we do or is as effective as we are. That’s how we sustain our work as a nonprofit. - Patrick Riccards, Driving Force Institute
3. Embrace the Power of Storytelling
Leverage storytelling by highlighting the community members, corporate partners and volunteers who help create positive results. This approach brings the nonprofit’s mission to life, builds stronger relationships and amplifies critical messaging. Tying personal stories to the broader mission fosters shared purpose, boosting engagement and continued support. - Dan Mantz, Robotics Education & Competition (REC) Foundation
4. Collaborate with Other Organizations
Strategic collaboration between nonprofits and private sector companies is good for business. Such partnerships can be multifaceted, designed to address issues facing both entities while capitalizing on the strengths of both organizations. These collaborations help make the work done by nonprofits sustainable and gives for-profits access to subject matter experts to help achieve corporate social responsibility goals. - Kendra Davenport, Easterseals
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5. Don't Be Afraid to Take Risks
2024 taught me that playing it safe isn't an option when you're fighting for vulnerable populations. With cost-of-living increases and inequality at crushing levels, we're using our voice to advocate for change. We are leveraging every success story, data point and platform we have to demand structural reform. When the safety net is breaking, you don't just patch it—you rebuild it entirely. - Jennifer Gremmert, Energy Outreach Colorado
6. Prioritize Leadership Coaching Investments
Invest in leadership coaching for you and your C-suite leadership team. Last year, my focus was realigning the organization to be more strategic, efficient and impactful. Securing a leadership consultant helped me navigate through my personal and professional goals with grace and patience. - Erin Davison, Davison Consulting, LLC
7. Embrace Breaks for Shared Development
Last summer, I took a two-month sabbatical. The idea of stepping away for that long filled me with anxiety. What would happen in my absence? Would things fall apart? I discovered that a well-planned sabbatical isn’t just a break for the leader—it’s a breakthrough for the entire organization because key staff stepped up when I stepped away. - Brian Mavis, America's Kids Belong
8. Emphasize Flexibility and Community Leadership
Last year reinforced that the increasing frequency of disasters—from extreme weather events to conflicts—demands a swift yet adaptive, community-led response from nonprofits and philanthropists. Prioritizing agility and local leadership is not solely about an immediate disaster response; it’s about investing in systems and partnerships that foster lasting impact and sustainability. - Patricia McIlreavy, Center for Disaster Philanthropy
9. Embrace a Forward-Thinking Strategy for Technology Integration
With AI and the rate of tech advancements, merely keeping pace means we’re falling behind. We must accelerate the integration of data and technology into every facet of nonprofit operations. Securing resources for cutting-edge tools and fostering a data-driven culture must be strategic priorities. This approach is critical to staying relevant, driving innovation and amplifying our impact. - Jim Clark, Boys & Girls Clubs of America
10. Welcome Diversity
I've learned that while "Great minds think alike" may be true, differing minds add depth and diversity to the process. Don't fear those who are different; learn from them. - Kimberly Lewis, Goodwill Industries of East Texas, Inc.
11. Pursue Value Congruence
In 2024, I learned that value alignment is essential for nonprofits to truly connect with their communities. Following an intense election season, it's more important than ever for organizations to assert their core values, allowing those who resonate with those values to find them. Staying true to your non-negotiables strengthens trust—you don’t need to shift to fit the market. - Michael Bellavia, HelpGood
12. Emphasize General Operations More
More attention needs to be paid to the general operations of nonprofit organizations. Program delivery and fundraising will often take precedence, but without a strong operational foundation, fundraising and program development will suffer, be delayed, not reach strategic goals, etc. Incorporating operational expertise in your staffing plan will go a long way to addressing this need. - Victoria Burkhart, The More Than Giving Company
13. Adopt Adaptive Management Strategies
Well-run nonprofits have a unique superpower: mission-driven talent with deep relentless passion. This dedication fuels growth and innovation, yet rigid, corporate-adopted policies can stifle it. Leaders should embrace dynamic management that supports rather than restricts this energy, fostering a culture where purpose aligns with goals, maximizing impact and sustaining team engagement. - Howard Chi, SF SPCA
14. Enhance Team Cohesion
In 2024, I learned the importance of strengthening our team. By fostering collaboration and open communication, we’ve become more effective at addressing our goals. Moving forward, we’ll continue to invest in team development, ensuring that our collective efforts drive greater impact and advance our mission of environmental sustainability. - Christopher Dipnarine, 4MyCiTy Inc.
15. Plan Ahead for Leadership Changes
Last year, I learned just how crucial it is to prepare for an orderly leadership transition. After stepping down as CEO of my former organization, I realized that a well-planned succession plan not only ensures continuity but also strengthens the organization's culture. Moving forward, I’ll focus on mentoring emerging leaders and fostering collaboration, ensuring our missions thrive even during change! - Jose Luis Castro, World Health Organization
16. Maintain Concentration on the Mission, Core Values, and Service Commitment
Not only does nonprofit work fill gaps in society but it also fuels the soul and keeps us humble. It is important to not get too high on the wins nor get too low on the losses. Funding and donations come and go. People come and go. What matters is staying focused on the mission, remaining true to your values and staying balanced in service regardless of what occurs. - Tara Chalakani, Preferred Behavioral Health Group
17. Make Your Physical and Mental Well-being a Top Priority
Taking care of yourself isn’t a luxury; it’s a necessity. As nonprofits navigate challenging and uncertain times, your team deserves a leader who shows up as their very best self every day. By modeling self-care and healthy mental health habits, you encourage others to do the same. You will also be able to keep fueling that spark for yourself and your team through any difficulties that lie ahead. - Karen Cochran, Philanthropy Innovators
18. Gain a Deeper Insight into Fundraising Opportunities
As I talk with nonprofits about workplace giving as a fundraising opportunity, it is clear that fundraisers and finance leaders are struggling with understanding the multiple platforms from which they are receiving funds. Unless the donor side makes it easier to understand where the money is coming from, it is difficult for nonprofits to welcome and steward these new donors. - Matt Nash, The Blackbaud Giving Fund
19. Investigate Planned Giving Options
As I conducted research for my book about endowments, I was reminded of the amount that nonprofits could receive through charitable bequests as a part of the great intergenerational transfer of wealth. It could be tens of trillions but it won't be distributed equally. We need to teach nonprofit leaders how to talk with supporters about planned giving. - Laura MacDonald, Benefactor Group
20. Get Ready to Showcase Responsible Practices
In 2024, I saw how the U.S. Supreme Court plays a critical role in framing the environment for our nonprofit, as we witnessed in Loper Bright that overturned the Chevron doctrine. With courts now more likely to scrutinize Congressional mandates and agency regulations, industries may be prone to implement steps to demonstrate responsible practices, creating an outstanding opportunity for industry self-regulation. - Eric Reicin, BBB National Programs