‘THEY DIMMED THE LIGHTS!?!?!?!’: Woman arrives at Walmart in the early hours, surprised by the unusual tranquility. Then she spots a notice.

"It truly makes a tremendous impact."

Two panel design with a woman walking and talking while in a Walmart, next to an image of a Walmart sign

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For many, visiting Walmart can feel like a daunting and hectic task, especially when the crowds are at their peak. One woman believed she had found a clever workaround by arriving at the store bright and early to complete her shopping. However, she was pleasantly surprised to discover an unexpectedly enjoyable shopping experience.

In her TikTok video, user Morgan Marie (@mylifefriday) admits, “I feel a bit awkward sharing this, but I arrived at Walmart for grocery shopping a bit too early.” As she walks around the store, she notes, “It’s pretty empty right now. The music is low, and the lighting is soft.”

At first, Morgan believed she had simply steered clear of the bustling crowds. However, she soon realized her mistake. “Then, I came across this sign,” she explains to the viewers, pointing it out. The sign states, “Experience sensory-friendly shopping hours every day from 8 am to 10 am. These hours are designed to create a more peaceful environment for individuals with sensory sensitivities, autism, PTSD, and others.”

"To be honest, I really enjoyed it. So, I'll definitely continue returning here during sensory hours," Morgan wraps up.

Her video garnered more than 955,000 views.

Opinions from Walmart customers

Morgan shares her preference for shopping during these hours with many others.

“One user remarked, ‘Sensory hour is the only time I visit Walmart in person. It truly makes a HUGE difference.’”

"Being there at 6 am and experiencing the sudden silence at 8 am is really something," remarked another person.

"I visited once and it felt like the end of the world. Ever since then, I've been going back at that same time," a third person remarked.

Many expressed their astonishment at this unexpected revelation.

"ARE THEY DIMMING THE LIGHTS?!?!?!" exclaimed one viewer.

"Is the 2 am shopping experience really available from 8 to 10 am now???" someone else inquired.

Walmart's hours designed for sensory-friendly shopping

In November 2023, Walmart reintroduced its "sensory-friendly hours," which take place from 8am to 10am. During these hours, the store aims to create a “less stimulating environment” by turning off the music and lowering the lights. This initiative is designed to make Walmart more accommodating for individuals with sensory disabilities.

Sensory-friendly hours initially began as a pilot initiative limited to Saturday mornings. Following an influx of highly positive responses, Walmart expanded the program significantly. Now, sensory-friendly hours are offered every morning at all Walmart locations across the United States.

"Walmart stated in an online announcement regarding the relaunch of store hours, 'While these changes might appear minor to some, they have significantly altered the shopping experience for many. We aim for our customers and associates to find the stores more visually and audibly pleasant during these hours.'"

The Daily Dot contacted Morgan through a direct message on Instagram and a comment on TikTok, and also reached out to Walmart using their media contact form.

@mylifefriday Like I thought I was the difference maker but nah🤣 #walmart #sensoryhours #groceryshopping #fyp #lol #foryoupage ♬ original sound – Morgan Marie